The Numbers Game: Advice To Anyone Selling Their Gold

In the Jewelry Business, numbers are the key - but pay attention to the right numbers.

While it is true that there is a lot of competition in the Gold Buying industry, it is also true that there are a lot of dishonest characters in the business as well.  Being in the Jewelry industry for over 35 years as wholesalers, retailers and buyers - Sell Us Your Gold has first hand experience as to the importance of thorough research.

As gold has shot up in value, it has become common for potential sellers to call around to dozens of gold buyers asking "how much do you pay per gram?" or "what percentage do you pay?"  These are excellent questions to ask - and are highly encouraged - however it is vital to ensure that you are dealing with companies with integrity.

We have heard dozens of stories, with customers saying that they were quoted x-amount per gram, only to find out that the Gold Buyer, Pawn Shop or Gold Party were setting their scales to Pennyweights - a completely different unit of measure.

There have been recent exposes in many states where certain gold buyers manipulate or understate the weights on the scales.  For those with integrity issues, it is easy to overstate the rate that they are paying over the phone.  

Here is one simple piece of advice:  See the entire process through.

The average testing time of gold/silver/platinum items is less than 4-5 minutes.  This small amount of time could make the difference between you losing or gaining hundreds of dollars.  Trust us, it is worth the time.  It is recommended to check with multiple places - which will give you a legitimate frame of reference as to what your items are worth.  

Secondly, if it sounds "Too Good To Be True", then it probably is.  If you were to call 4 places, and ask what they are paying per gram - Place A says $15, Place B says $16, Place C says $26, and Place D says $17 - which one of these doesn't belong?  It is likely that the place that says $26 is using a different unit of measure, or is not being honest with their pricing.  

These are just a few tips from long-time insiders of the business.  We would love to do business with you - and would love to see you receive top value for your jewelry items.  Stop by either of our stores for a hassle free, and fast (guaranteed) quote.

Gold is Rising Once Again!

We are now starting to see another climb in the gold market this week, after the recent correction in prices.  What does this mean?  This could mean more record price levels for Gold, Silver and Platinum!  

Most analysts say that we will continue to see strong increases in the next few months - so this is an ideal time to think about selling those broken, unwanted or mismatched jewelry items.  If you are wanting to get a ballpark figure to see what your items are worth - and are not ready to sell yet, that is perfectly fine!  Feel free to come by any time to our Gilbert or Scottsdale locations - and we will give you a quick, no hassle assessment of your jewelry or coins' value.

A recent customer came in with a pile of what she thought was sterling silver.  As we carefully sorted through everything, we were able to find that some of her items were 14k white gold.  This obviously had a great impact on the price, and she received much more than her anticipated payout.

These experiences have become commonplace at both Sell Us Your Gold locations.  Another customer came in after a negative selling experience at a competitor store.  She stated that she sold her items, but in retrospect had "seller's remorse" - since she knows she probably could have gotten more.

After meeting with us, she realized that she had found the right fit to sell her jewelry items in the future - and became one of our most frequent customers.  As we have said before, our goal is to build long-term customer relationships, and provide value for our client base.

Come by either location and see for yourself - you won't be sorry!

A New Year + New Customers = Same Old Story

If you haven't noticed a common theme from our customer stories, we will let you in on a little secret: They leave our stores happy!
Since we began buying gold, we have been switching customers over - one at a time, by offering them a professional, safe and friendly environment to sell their Gold, Silver, Platinum and Diamonds. But even the most professional and friendly environment needs to have the final ingredient to make a difference to the consumer: Value.


Another customer came in today, who was selling their items for the first time. She told us that she is taking this to a few different places - and the previous place was a nice professional place with all types of certificates on the wall. We asked her if they tested the items the same way as us, and she said "Yes."

She didn't notice the subtle differences until the end: When we quoted her the price. Sell Us Your Gold offered her such a great deal, that she decided that there was no need to look any further. Just out of curiosity, we asked her if the "other guys" were competitive with our pricing. She simple stated:

"Um...No. Not even close." She didn't even want to repeat how low their offer was, out of embarrassment.

At Sell Us Your Gold, we are continuing to shock our new customers - which is no new shock to us. Come visit either store, and you will see for yourself. With over 36 years Jewelry business experience, we guarantee to maximize your value on your broken, mismatched and unwanted items!

A Safe and Happy New Year From Sell Us Your Gold!

We would like to just wish everyone a safe and happy New Year - 2010 was a great year, where we got to meet with hundreds of new and interesting customers, building long lasting friendships and business relationships.
Sell Us Your Gold vows to continue our commitment and focus to bringing the best pricing and customer experience in 2011! We appreciate your business, and look forward to seeing you in the upcoming year!

*As a side note, our offices will be closed on New Year's Day, but will re-open the following Monday!

Thanks again, and Happy New Year!

Beware of Imitators!

Recently, you may have noticed an upswing in the number of places saying "We Buy Gold." Our customers ask all the time: "Why are so many of these places popping up?"
There are obviously many reasons for the increased activity in the business, such as those seeking to capitalize on the surging gold market, or as a backup for an existing business - but as we always say: Let the Buyer (or Seller in this case) beware!

Drive around town, you will notice carwashes, barber shops, and thrift stores advertising "We Buy Gold." There are even new companies that are trying to use the "Sell Us Your Gold" name in their advertising - however make sure to stick with the original.

We have over 35 years experience in the jewelry business - in the wholesale, retail and contract manufacturing sectors. When it is time to sell your precious items, you want to ensure that you are consulting with experienced, and ethical businesses - do not settle for less.

As always, we will test your items in front of you, analyze and give you the best possible price. In the case that there is an item that we do not specialize in that you will receive more for - we will tell you up front.
The goal is to build lasting business relationships, and to deliver an honest and enjoyable customer experience.
Visit the original Sell Us Your Gold at our 2 locations:
Gilbert:
1034 N. Gilbert Rd, #4
Gilbert, AZ 85234
(480) 398-3249

Scottsdale:
4110 N. Goldwater Blvd, #100
Scottsdale, AZ 85251
(480) 398-3773

Come by either office for a no-hassle, easy quote. Have a great holiday season!

Let The Holiday Rush Begin!

Now that the Thanksgiving and Black Friday rush have passed - it's now onto SHOPPING SEASON! There is no better way to get that holiday cash than to sell your broken, scrap or mismatched jewelry items.

One recent Sell Us Your Gold customer came into our Scottsdale location with an old bracelet that was in fashion in the 80's. She had kept it in her jewelry box, hedging her bets on seeing whether it would become fashionable again - but finally gave up on that hope. She brought the bracelet into our office - we quickly tested the item - and shocked her with our offer: $600.00!

In her own words: "I would have been happy with $100!"

With the gold, silver and platinum markets so high, stories such as these have become more and more common. No matter how tangled, bent or unfashionable the jewelry item - they are still worth good money. We will explain the entire process to you, and test the items before your eyes....no appointment needed.

Come into either location and get that holiday gift money - you will not be disappointed!

Normal Hours Resume!

An update to Sell Us Your Gold customers:

Our Scottsdale office has now resumed normal hours:
Monday-Friday: 9:30am-5:30pm
Saturday: 10am-4pm
Sunday: Closed

We will be observing the Thanksgiving holiday, and therefore will not be open on that day (11/25/10).
Come visit us at either location:
Gilbert:
1034 N. Gilbert Rd, Suite 4
Gilbert, AZ 85234
(480) 398-3249

Scottsdale:
4110 N. Goldwater Blvd, Suite 100
Scottsdale, AZ 85251
(480) 398-3773

We look forward to seeing you soon!