Who Really Pays The Most?

Now that the gold-selling process has become more familiar among the public, many people are able to research and find great information online.  Consumers are now familiarizing themselves with checking on per gram, per pennyweight and percentage of melt value - which are definitely important measurements when finding the right gold buyer.  It is important, however to not take shortcuts when researching when and where to sell your gold.

There are many competitors who are willing to tell the consumer any price when they call over the phone - only to rescind change their price when the customer gets into the store.  For example - a jewelry buyer locally gave an individual an astronomical estimate over the phone - however once the consumer got in the door - the jeweler then dishonestly assessed their items, playing games with weights and karats.

That is why it is IMPORTANT to go in and get the bottom line price - because many times - the price per gram that is quoted often comes with an *Asterisk* by it.  At Sell Us Your Gold, we do not play games - we give an honest, fair assessment of your items.  We will carefully test your items in front of you, ensuring that you are comfortable with the process.  When we quote you the final price - you will not be disappointed!

Come into any of our locations in the Phoenix or Dallas Fort Worth areas and we guarantee you will be a satisfied customer!

What Do Some Gold Buyers and Car Dealers Have in Common?

We often get calls into our stores, asking the price that we pay per unit - whether it is per gram, ounce or dwt (pennyweight.)  As we have explained in previous posts, it is important not for the consumer to go by the price they hear over the phone.  Many times, the price you are being quoted by X, Y, and Z gold dealer come with many caveats.
For example, Buyer X may say:  $18.00 per gram
Buyer Y may say:  $25 per...
Buyer Z May say $23 per gram.

Although the math may seem easy - Buyer Y should be the highest paying store, right?  Wrong.  Buyer Z must be, right?  Not necessarily.  There are many tricks in the book, which many unscrupulous business people employ to get people in the door.

When you are checking the price of a car - many times the Car Dealer will say anything to just get you to the dealership:  "Yeah, we have a lease for the car you want at $199/month."  When you get to the dealership, you find that the dealer changes his/her tone:  "Actually, that was a promotional model, and we just sold the last one.  I will show you the car you want for $399/month."

You leave the dealership disgusted and frustrated, as though they are employing false advertising.  The same goes for the gold business.

At Sell Us Your Gold, you will find that our bottom line pricing is consistently HIGHER than the competition. We do not change our pricing structure on the fly, rather we pay a very high percentage of the melt value of your Gold, Silver and Platinum items.  We don't engage in double talk or play around with units of measure like many other competitors do.

Please take the time to come by for a free, no hassle quote.  You will see that our bottom line price will beat the competition every time.  We welcome our customers to take their items to our competitors as well - to see if they are able to compete with our pricing.

Come see for yourself - at any of our 3 locations.  You will not be disappointed!

Record High's on Tax Day!

That's right, if you've checked the gold market today, we have broke through to a new record:  $1485.00/oz.  And Silver?  $42.62/oz!  That is a sharp increase, so now is a perfect time to sell.  Visit any of our 3 locations, and have your items tested on the spot.  We will ensure that you receive maximum value for your items - and the process usually takes less than 5 minutes.
Don't miss out on this record market - as our payouts are at an all-time high!

The Numbers Game: Advice To Anyone Selling Their Gold

In the Jewelry Business, numbers are the key - but pay attention to the right numbers.

While it is true that there is a lot of competition in the Gold Buying industry, it is also true that there are a lot of dishonest characters in the business as well.  Being in the Jewelry industry for over 35 years as wholesalers, retailers and buyers - Sell Us Your Gold has first hand experience as to the importance of thorough research.

As gold has shot up in value, it has become common for potential sellers to call around to dozens of gold buyers asking "how much do you pay per gram?" or "what percentage do you pay?"  These are excellent questions to ask - and are highly encouraged - however it is vital to ensure that you are dealing with companies with integrity.

We have heard dozens of stories, with customers saying that they were quoted x-amount per gram, only to find out that the Gold Buyer, Pawn Shop or Gold Party were setting their scales to Pennyweights - a completely different unit of measure.

There have been recent exposes in many states where certain gold buyers manipulate or understate the weights on the scales.  For those with integrity issues, it is easy to overstate the rate that they are paying over the phone.  

Here is one simple piece of advice:  See the entire process through.

The average testing time of gold/silver/platinum items is less than 4-5 minutes.  This small amount of time could make the difference between you losing or gaining hundreds of dollars.  Trust us, it is worth the time.  It is recommended to check with multiple places - which will give you a legitimate frame of reference as to what your items are worth.  

Secondly, if it sounds "Too Good To Be True", then it probably is.  If you were to call 4 places, and ask what they are paying per gram - Place A says $15, Place B says $16, Place C says $26, and Place D says $17 - which one of these doesn't belong?  It is likely that the place that says $26 is using a different unit of measure, or is not being honest with their pricing.  

These are just a few tips from long-time insiders of the business.  We would love to do business with you - and would love to see you receive top value for your jewelry items.  Stop by either of our stores for a hassle free, and fast (guaranteed) quote.

A New Year + New Customers = Same Old Story

If you haven't noticed a common theme from our customer stories, we will let you in on a little secret: They leave our stores happy!
Since we began buying gold, we have been switching customers over - one at a time, by offering them a professional, safe and friendly environment to sell their Gold, Silver, Platinum and Diamonds. But even the most professional and friendly environment needs to have the final ingredient to make a difference to the consumer: Value.


Another customer came in today, who was selling their items for the first time. She told us that she is taking this to a few different places - and the previous place was a nice professional place with all types of certificates on the wall. We asked her if they tested the items the same way as us, and she said "Yes."

She didn't notice the subtle differences until the end: When we quoted her the price. Sell Us Your Gold offered her such a great deal, that she decided that there was no need to look any further. Just out of curiosity, we asked her if the "other guys" were competitive with our pricing. She simple stated:

"Um...No. Not even close." She didn't even want to repeat how low their offer was, out of embarrassment.

At Sell Us Your Gold, we are continuing to shock our new customers - which is no new shock to us. Come visit either store, and you will see for yourself. With over 36 years Jewelry business experience, we guarantee to maximize your value on your broken, mismatched and unwanted items!

Let The Holiday Rush Begin!

Now that the Thanksgiving and Black Friday rush have passed - it's now onto SHOPPING SEASON! There is no better way to get that holiday cash than to sell your broken, scrap or mismatched jewelry items.

One recent Sell Us Your Gold customer came into our Scottsdale location with an old bracelet that was in fashion in the 80's. She had kept it in her jewelry box, hedging her bets on seeing whether it would become fashionable again - but finally gave up on that hope. She brought the bracelet into our office - we quickly tested the item - and shocked her with our offer: $600.00!

In her own words: "I would have been happy with $100!"

With the gold, silver and platinum markets so high, stories such as these have become more and more common. No matter how tangled, bent or unfashionable the jewelry item - they are still worth good money. We will explain the entire process to you, and test the items before your eyes....no appointment needed.

Come into either location and get that holiday gift money - you will not be disappointed!